Book Title: 9 Timeless Nuggets: Essential Marketing for the Young and Ambitious
Author: Bharat Bambawale
About the book:
Bharat Bambawale focuses on the basic and efficient marketing strategies of whichever product’s manufacturing a person is into. The book is divided into three chapters, and each Chapter has definite takeaways for the young and ever-ambitious individuals who want to excel in the market. The chapters and the internal contents are intelligently arranged. Be it an experienced person in the field of marketing or a newbie; the book is for everyone.
From a general perspective, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Also, the approaches a company or an individual adapts results in the growth and life of the company or the product. Often, people face difficulties in sustaining the zeal that once was the investment. There can be many reasons for the decline that reflects in the performance. To stay in the competition, author Bharat Bambawale in this book, using his experience, has explained the fundamentals of branding, customer motivation, and growth.
It is always an intriguing concept that though many decades have passed, some brands and especially in the Indian market, have never ceased to fail to gain customers. When I started reading this book, I gradually understood how marketing helps the brand to stay in the competition though many products of the same concept thrive up. This book by Bharat gives a pragmatic approach on how to see the market, the competition, the customer level mindset, and then go forward to improve.
9 Timeless Nuggets is an essential book to read if you are serious about Marketing! The book, though satiates for both the capable and youngsters, the book provides models of all the businesses from which the readers can benefit. Every Chapter has a Powerful Model etched from the author’s experience. The models are simple and effective. Each model is explained from the top to the root level.
Apart from the contents, what really is found attractive is the introduction part of the book. Not many books throw a great insight but this book, for many reasons, has one of the finest introduction paragraphs. The actual intent of the book is reflected here. What cannot be ignored is the amount of research author Bharat had done to ring this book out. The youngsters and students who aspire to make a career in the field of marketing can surely refer to this book.
[Reviewed by Swapna Peri]
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