Book Title: Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 1)
Author: Harsh Pamnani
Publisher: Westland Business
Number of Pages: 204
Date Published: Jul. 24, 2023
Price: INR 290
“Booming Brands” by Harsh Pamnani takes readers on captivating journeys with 11 Indian enterprises that have risen to prominence. From the digital ticket platform BookMyShow to the culinary expedition of Zomato and the inception of FirstCry, a venture focused on baby products, the book unveils remarkable tales of business achievement. Beyond recounting these commendable commercial endeavors, the book delves into the personas steering these enterprises. Authored by Harsh Pamnani, “Booming Brands” offers a compelling narrative showcasing the triumphs of 11 thriving Indian brands.
The book is divided into three parts:
Foundations of a Brand: This part covers the essential elements of brand building, such as brand purpose, identity, and positioning.
Branding in the Digital Age: This part discusses how brands can use digital channels to connect with customers and build relationships.
Case Studies: This part provides in-depth profiles of 11 Indian brands, including BookMyShow, Shaadi.com, BYJU’S, Zomato, FirstCry, Paper Boat, Su-Kam, Goli Vada Pav, Jayaashree by Arunachalam Murugantham (Pad Man), Elephant Design, and PaGaLGuY.
Pamnani does a great job of weaving together the stories of these brands to illustrate the fundamental principles of brand building. He also provides practical insights marketers can use to build successful brands.
One of the things I liked most about the book is that it focuses on Indian brands. Many books about branding focus on Western brands, but Pamnani highlights the unique challenges and opportunities that Indian brands face.
Here are some of the key takeaways from “Booming Brands“, elaborated:
A strong brand is built on a clear purpose. What is the reason your brand exists? What problem are you solving for your customers? A clear brand purpose gives your brand a sense of direction and helps you connect with your customers on a deeper level. For example, BookMyShow’s brand aims to “make entertainment accessible to everyone.” This purpose is clear, concise, and relevant to the company’s business. It also helps BookMyShow to connect with its customers on an emotional level.
Your brand identity should be unique and memorable. What makes your brand different from the competition? Your brand identity should set you apart from other brands in your industry. It should be something your customers can easily remember and associate with your brand. For example, Paper Boat’s brand identity is based on its Indian roots. The company’s packaging and advertising all feature traditional Indian imagery and motifs. This helps Paper Boat to stand out from other beverage brands in India.
Your brand positioning should be clear and concise. What are you known for? What do you offer that no one else does? Your brand positioning should be clear and concise. It should answer the question, “Why should I choose your brand over the competition?” For example, Zomato’s brand positioning is “Your Food, Your Way.” This positioning is clear and concise, telling customers exactly what Zomato is about.
Digital channels are essential for connecting with customers and building relationships. Use social media, email marketing, and other digital channels to reach your target audience. Digital channels are a great way to connect with customers personally and build relationships with them. For example, BYJUs connects with its students and parents through social media. The company also uses email marketing to send regular updates and promotions to its customers.
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Storizen doesn’t endorse or promote any brands but solely reads and shares the reviews on the books. With the ongoing financial litigations on BYJU’s, this review is solely for reading and promoting the book.
Don’t be afraid to experiment and take risks. The best brands are constantly evolving and innovating. They are not afraid to experiment with new ideas and take risks. For example, FirstCry was one of the first companies in India to sell baby products online. The company took a chance by entering a new market, but it paid off. FirstCry is now one of the leading baby product retailers in India.
Overall, “Booming Brands” is an excellent book for anyone who wants to learn more about brand building. It is well-written, informative, and inspiring. I highly recommend it to marketers, entrepreneurs, and anyone interested in building a successful brand.
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