Book Review: ‘Under The Influence’ by Malini Agarwal

"Under The Influence" by Malini Agarwal: Navigating Social Media with Expert Guidance

Book Title: Under The Influence: How to Survive and Thrive Online
Author: Malini Agarwal
Publisher: HarperCollins India
Number of Pages: 240
ISBN: 978-9356998421
Date Published: Mar. 22, 2024
Price: INR 359

Under The Influence by Malini Agarwal Book Cover

Book Review

On International Women’s Day 2024, Prime Minister Shri Narendra Modi attended the first National Creators Award event in New Delhi, emphasizing the transformational potential of creation. The effort seeks to develop a culture of constructive innovation for social advancement. Social media influencers, who distribute material and suggestions, are gaining traction among celebrities and ordinary people.

They have significant influence on companies and customers, particularly Generation Z, who rely on their recommendations. Monitoring the societal effect of these influences has become a top issue for governments and regulatory agencies.

In this regard, “Under The Influence: How to Survive and Thrive Online” by Malini Agarwal, also known as MissMalini, is an in-depth guide for beginners and prospective influencers seeking to navigate the ever-changing world of social media. Drawing on her broad expertise as a digital content producer and influencer, Agarwal provides readers with unique insights and practical recommendations to help them survive in the digital economy. Through engaging tales and personal experiences, she shares three fundamental principles: honesty, empathy for followers, and the significance of generating delight with each post.

Malini Agarwal’s transformation from a Mumbai DJ to a pioneering figure in digital media is chronicled throughout the book, giving readers a look into her challenges and achievements over two decades in the field. By digging into generation classification and shifting behavior patterns, Agarwal helps readers better understand their target demographic, establishing the groundwork for effective online interaction.

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With open conversations about the subtleties of various social media sites, as well as the problems of dealing with trolls and cyberbullying, Agarwal provides readers with practical techniques for overcoming barriers and building a successful online presence.

Under the Influence” provides a complete roadmap for navigating the complexity of social media, with a wealth of practical knowledge and concrete guidance. From understanding the psychology of trolls to encouraging mental health and compassion online, Agarwal discusses both the benefits and drawbacks of the digital age. With its approachable tone and intelligent advice, this book is a must-read for anybody hoping to succeed as an influencer in the fast-paced world of social media.

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