Book Title: Who Gets Elected: How and Why
Author: Pradeep Gupta
Publisher: Rupa Publications
Number of Pages: 176
Date Published: Apr. 05, 2023
Price: INR 387
Pradeep Gupta, Chairman & Managing Director of Axis My India and India’s leading psephologist, has authored a new book entitled “Who Gets Elected: How and Why“. The book aims to demystify the complex Indian election processes and explain how voters decide based on their needs and desires.
Pradeep Gupta draws on his years of experience conducting exit polls and interacting with voters and politicians to provide insight into the importance of understanding voter psychology in election forecasting.
The book covers various topics related to winning elections, including campaign strategies, voter behavior, and the role of media and technology in elections. It also delves into the challenges of maintaining power after winning an election and the importance of delivering on campaign promises.
Gupta’s successful exit poll analyses, which have predicted 59 of 63 exit polls since 2013, reflect his rewarding efforts in understanding voter psychology.
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The book will likely appeal to individuals interested in Indian politics, including political analysts, journalists, researchers, and political science students and professors. The book is written in an accessible manner, making it suitable for a general audience interested in Indian politics and elections.
Gupta’s experience conducting exit polls and interacting with voters and politicians helped him recognize how voters make decisions based on whom they believe will best fit their needs and desires. The book reflects his rewarding efforts in understanding voter psychology using a well-recognized election forecasting model. The book is published by Rupa Publications.