In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.
Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork’s CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Reeves Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.
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With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.
About the Author –
Reeves Wiedemann is Contributing Editor at New York magazine and has written for The New Yorker, The New York Times Magazine, Rolling Stone, Harper’s, Men’s Journal, and other publications. He lives in Brooklyn, New York.